It was the fall of 1989, as I stared down a blank bulletin board in the hallway of the second floor of Coconino Hall at the University of Arizona, where I was a resident assistant for our all-girls dorm. Amongst the resident assistants’ many responsibilities—welcoming students, mediating roommate conflicts, apprehending after-hours boyfriends, and sniffing out the pot smokers—was the added job of constructing an “attractive, inspirational” bulletin board for the residents.

Again, it was the fall of 1989, and the three words splashed across every media outlet in the country were simple: Just Do It. [Read more…]